YePaisa At Brand Partnership Meet In Delhi

“Innovation is the key to success.” This quote has proved to be very true in all aspects of life including marketing and branding. Today, a traditional method of marketing although has its own significance but adding something new to it definitely grabs and will grab the attention of its audience. Keeping this in mind, we came up with an idea of marketing through games. Wouldn’t it be great if your brand is marketed through a game which your users play, collect scores out of it and thereafter redeem those scores on your brand itself giving you customer acquisition and hence over bringing your ad spent money back to you? This is what “Adyep” is about. In order to bring this unique concept in the eyes of the world, we presented Adyep in a recently held event “Brand partnership meet” in Delhi.  

During Brand Partnership Meet we got to meet many start-ups as well as well established brands that loved our concept and are looking forward to take the partnership ahead which for us is a huge success. 

We found out that there are many unique ideas into the market. One of which I personally liked was “KidsRania” which has a kindergarten where kids come and play. The different parts of the kindergarten are sponsored by different bands like for example kitchen by “Prestige”, garden by “ferns and petals” and etc. When children play in this kinderganten, the brands put an impact on their minds as they see them for long hours, when they watch the advertisements of that same band on television then they insist their parents to get that product. 

If we talk about television advertising then these days we can see kids in almost every add, the reason being that although the consumers today are elders but the customers are children because in whatever the consumer buys today, children have their own opinions and therefore there wish is equally or sometimes even more important. Therefore, brands today are targeting children and so is Adyep. The audience for Adyep depends on who the brand’s target audience is as games are not only kids’ pass time today but even of youngsters and elderly people. Market your brands through gaming advertisements as it the new proactive approach to marketing. 

Having a great experience at “Brand Partnership Meet, we bid adieu to Delhi. 

Brand Partnership Meet Video: https://youtu.be/1ppMNAjTuBsk