“Innovation is the key to success.” This quote has proved to be very
true in all aspects of life including marketing and branding. Today, a
traditional method of marketing although has its own significance but adding
something new to it definitely grabs and will grab the attention of its
audience. Keeping this in mind, we came up with an idea of marketing through
games. Wouldn’t it be great if your brand is marketed through a game which your
users play, collect scores out of it and thereafter redeem those scores on your
brand itself giving you customer acquisition and hence over bringing your ad
spent money back to you? This is what “Adyep” is about. In order to bring this
unique concept in the eyes of the world, we presented Adyep in a recently held
event “Brand partnership meet” in Delhi.
During Brand Partnership Meet we got to meet many start-ups as well as
well established brands that loved our concept and are looking forward to take
the partnership ahead which for us is a huge success.
We found out that there are many unique ideas into the market. One of
which I personally liked was “KidsRania” which has a kindergarten where kids
come and play. The different parts of the kindergarten are sponsored by
different bands like for example kitchen by “Prestige”, garden by “ferns and
petals” and etc. When children play in this kinderganten, the brands put an
impact on their minds as they see them for long hours, when they watch the
advertisements of that same band on television then they insist their parents
to get that product.
If we talk about television advertising then these days we can see kids
in almost every add, the reason being that although the consumers today are
elders but the customers are children because in whatever the consumer buys
today, children have their own opinions and therefore there wish is equally or
sometimes even more important. Therefore, brands today are targeting children
and so is Adyep. The audience for Adyep depends on who the brand’s target
audience is as games are not only kids’ pass time today but even of youngsters
and elderly people. Market your brands through gaming advertisements as it the
new proactive approach to marketing.
Having a great experience at “Brand Partnership Meet, we bid adieu to
Delhi.
Brand Partnership Meet Video: https://youtu.be/1ppMNAjTuBsk
